27 October 2026 | iGaming Industry News |
When it comes to the online gambling industry, gambling streamers have become increasingly prominent, with many securing remarkable, eye-watering sponsorship deals.
Looking at the streaming world, one of the biggest names is Asmongold, who recently revealed that he had turned down a gambling sponsorship offer worth an incredible $20 million.
He discussed the offer during a livestream on 13 October 2026, explaining that he did not wish to promote gambling and had therefore rejected the deal.
This sparked a much wider debate surrounding gambling sponsorships, the responsibilities of online content creators and the influence they can have on their audiences. Asmongold argued that gambling companies offer these deals because they expect their promotions to generate enough revenue to justify the cost.
His comments followed criticism of fellow streamer Nadeshot, who had recently started promoting an online casino during his streams.
Asmongold stated:
“If you’re getting sponsored by a gambling company, that means that they looked at your viewership, they looked at your conversion rates, and they thought to themselves, ‘There is a higher probability that these people will collectively lose more money on our website than we are paying.’”
This once again highlights the wider concerns that some content creators have surrounding the commercial model behind gambling sponsorships.
The comments from one of the world’s largest streamers are likely to fuel further debate about gambling sponsorships and their impact on audiences. However, it is clear that influencer marketing continues to grow within the gambling industry, with more brands looking to use streaming platforms to reach potential customers.
This is a trend that looks set to continue as gambling operators explore new ways to promote their services.
